Blue Air, a pathfinder of the local low-cost flights market, went for a new positioning – smart flying. This had to be supported by a consistent communication and it was meant to emphasize on the added value of the company’ services.
KONDIMENT helped Blue Air with a new online communication strategy, materialized in PPC campaigns run on Google AdWords and Facebok social network in order to promote the newest destinations and flights, but the special offers as well.
Adding to all of these, our team created for Blue Air a new communication channel on Facebook and had launched a Christmas theme gaming application.