“KONDIMENT has continuously evolved in recent years. Thus we felt the need to incorporate this evolution into our brand identity. Our new positioning, „proven efficiency”, is the result for many years of experience in the interactive industry.

This new positioning is not just a declarative or desirable one. We did not come up with this concept for how we want to be perceived during a brainstorming session. Instead, we searched for a common factor for the online projects we worked on. We are certain that the results achieved over the time are visible, thus „proven efficiency” was self imposed, being accepted without any retains by every member of our team” said Lucian Despoiu, founder and general manager KONDIMENT Group.

Our new logo reflects the position KONDIMENT gained in the past years and is sustaining the main value we are promoting - „proven efficiency”. The process that led to our new identity is a result of adapting our former image to the our business demands and objectives.

Moreover, KONDIMENT’s identity needed a clear and direct communication, hence the easy to remember chromatic, that boosted the brand’s awareness. The color we used represents a new stage, a sign of experience and maturity for the entire group. As for the graphic representation, the logo is now more explicit, in firm lines. The new identity will be reflected through future KONDIMENT projects and as well as other companies in the group.

The KONDIMENT team members that worked on the new KONDIMENT identity are: Dragos Voicu - Group Creative Director, Ray Moore - Creative Director and Catalin Cristea - Graphic Designer.

KONDIMENT is one of the top full service online marketing agencies in Eastern Europe. With nine years of experience in the interactive industry, KONDIMENT provides a full spectrum of analysis, consultancy, online marketing and communication services, design, as well as training for its portfolio of solutions.

Starting with June of 2009, KONDIMENT received the status of Google AdWords Certified Company and Google Analytics Authorized Consultant. KONDIMENT’s clients are key players from various industries: Vodafone, CEC Bank, UPC, Ursus, ING Bank, the Romanian Government, CEZ, F5WebCorp, Fabryo.

The owners of the company are Lucian DESPOIU, General Manager and Founder, and Joerg Springer, Managing Director.

KONDIMENT is active at international level, with offices in Germany (Munich), Turkey (Istanbul), USA (Chicago) and Great Britain (London). As of July, KONDIMENT expanded its activity in Armenia, following the acquisition of the support and development division of Lycos Europe.