services

marketing and communication

• Search engine marketing (SEO and PPC)

  Increasing your site visibility on search engines can return a greater number of visitors and make your products and services more popular. Ultimately, this action can lead to an increased number in sales and profit for your business. Additionally, promoting your website on the search engines or through a content network will increase your brand awareness.
  
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• E-mail marketing

  The e-mail service represents one of the most popular tools in online communication. It can also be the most efficient means to communicate a company message to your clients, both loyal and potential. The time they spend on the internet is more and more related to the information they obtain with the help of e-mail platforms. Thereby, if you have access to a data base of subscribers or clients, the e-mail can be a powerful tool to communicate and interact with them. This tool offers the possibility to send regular updates and newsletters to your clients and can also be used as a new channel for advertisers to engage in sampling or direct sales.
  
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• Display advertising

  Display advertising is a powerful tool that helps increase a brand’s awareness in the digital environment. Excelling in graphics, display advertising includes branding elements, web banners and widgets. If you want to promote a service or a brand, display advertising is an efficient way to communicate your message. It also enables you to bring more users to certain websites dedicated either to your products or to direct sales.
  
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• Social media marketing

  It is a fact that the internet users spend more and more time on social networks, blogs, photo and video sharing websites. Social media is members of a certain communities collaborating together. In terms of social media marketing, we work with the users’ experiences, aiming to involve them in order to generate awareness for your products and services. When your client is looking for entertainment and interaction, your brand should become more interactive. All of these will help you build a loyal client base; it will increase your sales and will help your business grow, as well.
  
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• Unconventional (viral marketing, buzz marketing, advergaming)

  Internet users' behavior is constantly changing. Thereby, we will always have to come up with new solutions for promoting a brand or product in the digital environment. We aim to do things like no one has done before, come up with original concepts and we try to generate a high level of interaction with our target audience.
  
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• Mobile

  Mobile users represent the largest and the most complex target segment, considering that we are looking at a figure of about 20 million subscribers and prepay users. Mobile marketing campaigns are aimed at an audience, with known demographic and geographic characteristics. From various studies, we now have access to information regarding their willingness to pay for the service, but also about their behavior on mobile internet. Even though it offers great targeting possibilities, mobile marketing is mostly unexplored, if compared to other areas of digital marketing.
  
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• Google Analytics

  Google Analytics is a free service which provides you with access to detailed information regarding your website’s traffic, most popular sections of it or your visitors’ behavior. Moreover, it enables you to determine which sections of the website bring you the highest revenues. Due to the ability to integrate Analytics with the AdWords platform, we can precisely measure your campaign’s efficiency. This data will be used to optimize the campaign to deliver bigger ROI for a maximum efficiency.
  
  Given all of the above, Google Analytics is not just a service of traffic analytics, but also a powerful marketing tool, which helps you track your online communication campaigns more efficiently.
  
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